Today, Google
has announced that Google Universal Analytics opens to all Google Analytics
customers.
Universal
Analytics, which uses a different collection method and hence involves the
setup of a new code snippet on the businesses’ sites, focuses on giving online
businesses a better understanding of how their customers interact with their
sites across multiple devices. This new JavaScript code snippet, Google notes,
is more flexible than the old one and gives users more options to customize
their data. Businesses will also have to set up a new web property in their
Analytics accounts to get started with using Universal Analytics.
The new tools
offered by Universal Analytics via the new Measurement Protocol (an API that
enables you to send your data to Google Analytics) can help you measure the how
people actually become and remain loyal customers,” Google said at the time.
