Google Releases Panda Update Panda #21 on November 5, 2012

Google rolled out their 21st Panda update, roughly 5-1/2 weeks after Panda #20. This update was reported to be smaller, officially impacting 1.1% of English queries.

Source :

      1.      http://searchengineland.com/google-releases-panda-update-21-138902

      2.      http://www.seroundtable.com/google-panda-21-15918.html

Analyze Panda Update effect on your Site, check how Google's algorithm updates have impacted your traffic.

Tool : http://www.panguintool.com/

Microsoft’s new logo for first time in 25 YEARS

Microsoft has just unveiled a new look and feel to its corporate logo. Following 25 years from its first introduction, this is the first major Microsoft logo change in the company's history.

Google Drive launches cloud storage service with 5GB free space, replaces Google Docs

Google on Tuesday launched a long-anticipated “Drive” service that lets people store photos, videos, and other digital files in the Internet.

Google Drive accounts with five gigabytes of storage were available free at https://drive.google.com/ and upgrades to more space on servers in the California company’s data centers were available at rates set by size and country.

“The model is really designed at the core to help people live their lives in the cloud,” Google vice president for Chrome and Apps Sundar Pichai said on a conference call with reporters. “Google Drive is something we see as central to the online experience at Google.”

Google Drive software has been tailored for Windows and Macintosh computers. Google Drive is available for

• PC and Mac
• iPhone and iPad (coming soon)
• Android devices 

Store your files in a safe place. if Your phone goes for a swim. Your laptop takes an infinite snooze. No matter what happens to your devices, your files are safely stored in Google Drive.
Now It’s possible that you’ll need to add yourself to a waiting list for access to Google Drive, so as for now I have added in wait list and waiting for my active Google Drive.

What is Latent Semantic Indexing (LSI)?

 It's a synonym (LSI) Latent Semantic Indexing is one specific algorithm that the search engines use to evaluate site content through related keywords.

So what does this mean for you as a site owner? Well, suppose you’ve built up a page that revolves around the keyphrase “how to get six-pack abs”. In order to score high on the search engine rankings, you’ve used this exact phrase repeatedly throughout your text, without using any related phrases, like “how to get a flat tummy” or “how to tone your mid-section”. If a search engine robot using an LSI algorithm visits your site, it won’t be able to get a good feel for what your site is about since you’ve focused on only one keyphrase.

Whether you’re updating old content or working on new text for your sites, it’s important to vary the keywords you use to create more natural-sounding copy. If you’re having trouble thinking up keyword or keyphrase variations, you can use Microsoft Word’s synonym feature (simply right-click on a word and scroll down to “synonyms” to see more options) or consult an online or offline thesaurus. For example, a keyphrase like “SEO tools” could also be written as “SEO products”, “SEO courses” or “Search engine optimization ebooks”, depending on what your content is about.

However, it’s important to keep in mind that no one knows exactly what the search engine algorithms are, and we are dealing with software, not humans, so it’s still a good idea to include several repetitions of your target keyword or keyphrase. I still recommend including your target keyphrase enough times to reach a keyword density of 2-5% (which means you can pretty much write naturally). This will ensure that your site gets ranked for the specific phrase you’re targeting while still compensating for the new changes in semantically-related word algorithms.

Since the search engines will reward you for writing naturally and not forcing keywords and phrases, I suggest you just write naturally. Make sure the keywords and phrases you’re targeting are in your content, but don’t go overboard.

Post Credit : http://www.inlineseo.com/blog/2008/10/22/lsi/ 
Image Credit : http://www.123rf.com

Google Science Fair 2012: Everyone has a question. What's yours?

The Google Science Fair is an online science competition seeking curious minds from the four corners of the globe. Geniuses are not always A-grade students. This is the largest global online science competition and it celebrates the curiosity and investigations of young scientists everywhere!

If you're 13 to 18 years old, you can enter by submitting your entry by 1 April 2012 for your chance to win fantastic prizes. This video tells you a little more:

Here's a video detailing some of the competition rules:

 

Submit your project