Google Universal Analytics Beta Opens To All




Today, Google has announced that Google Universal Analytics opens to all Google Analytics customers. 

Universal Analytics, which uses a different collection method and hence involves the setup of a new code snippet on the businesses’ sites, focuses on giving online businesses a better understanding of how their customers interact with their sites across multiple devices. This new JavaScript code snippet, Google notes, is more flexible than the old one and gives users more options to customize their data. Businesses will also have to set up a new web property in their Analytics accounts to get started with using Universal Analytics.

The new tools offered by Universal Analytics via the new Measurement Protocol (an API that enables you to send your data to Google Analytics) can help you measure the how people actually become and remain loyal customers,” Google said at the time.


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